Adverts, the annoying two minutes between favourite shows that keeps the viewer under suspense even longer. Well, for pay-TV viewers there has been little growth in advertising for this year with just 0.1 per cent.
This information on the low growth on advertising was not meant to be released to the public the Australian Subscription TV and Radio Association explained. The reason for this is, because the decrease from 30 per cent in 2007 to just 15 per cent in 2008. Overall this year the free to air television advertising has dropped 11.8 per cent in just six months.
Channels like TV1, Sci-Fi and The Movie Channel on pay-tv are those that have a relatively flat due to the longer shows and with the fewer adverts. There have been more channels being added to pay-TV. These channels range in sports and movies which were launched on to pay-TV at the end of October. The new channels are the main savor and hopefully increase growth of advertising.
Image Source: Foxtel
Newspaper Article: Advertising stalls for pay-TV by Lara Sinclair, viewed on August 31 2009
This information on the low growth on advertising was not meant to be released to the public the Australian Subscription TV and Radio Association explained. The reason for this is, because the decrease from 30 per cent in 2007 to just 15 per cent in 2008. Overall this year the free to air television advertising has dropped 11.8 per cent in just six months.
Channels like TV1, Sci-Fi and The Movie Channel on pay-tv are those that have a relatively flat due to the longer shows and with the fewer adverts. There have been more channels being added to pay-TV. These channels range in sports and movies which were launched on to pay-TV at the end of October. The new channels are the main savor and hopefully increase growth of advertising.
Image Source: Foxtel
Newspaper Article: Advertising stalls for pay-TV by Lara Sinclair, viewed on August 31 2009
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