Digital advertising to be seen less frequently

Most adverts that are seen on television are digitally enhanced and computer generated for more entertainment. The computers have been used to improve the landscapes of environments in adverts, the most common being city skyscrapers like the Eiffel Tower and the Pyramids of Egypt being placed in the background.

Now with technology becoming faster everything from ironing out wrinkles to creating the perfect meal is done digitally to engage more of the audience and persuade them into buying the product. The main positive with the computer created images is the fact that better results and better pictures are received. Sport adverts have the appearance that the players are there on the shoot, where in fact they are digitally enhanced to be placed into the picture after the shoot.

This sort of advertising is false and should be used only on a need to be used basis. Especially with cars, the exact specifications need to be shown for the safety aspect. The people who produce the adverts don’t know that some people actually prefer the old fashion adverts.

Image Source: Car Advert

Newspaper Article: Digital Image takes truth out of advertising by Lara Sinclair, viewed on October 12 2009