Twitter, a place for ‘regular’ people to follow the celebrities throughout their day. Channel Ten’s soap Neighbours is the first Australian series in the world to establish Twitter accounts for the fictional characters. The main reason for the accounts is a great way for the audience to engage with the Neighbours world, off-screen. Characters like Donna Freedman, Declan Napier, Ringo Brown and Zeke Kinski have all taken to this new form of communicating with their audiences.
For Channel Ten, this is not the first time a social networking site has been used for fans. Shows like, Australian Idol, The Biggest Loser and MasterChef have been known to set up accounts on Myspace and Facebook.
The Twitter accounts in the characters names allow the fans to interact with the stars on and off screen. So far, the response to the new step up in technology has been positive with the story lines being discussed by characters and loyal fans. Twitter accounts for the characters will continue to grow with many other characters joining and reaching a wider audience for the Neighbours series.
Image source: Twitter Bird
Newspaper Article: Neighbours take roles to Twitter by Michael Bodey, viewed on September 7 2009
For Channel Ten, this is not the first time a social networking site has been used for fans. Shows like, Australian Idol, The Biggest Loser and MasterChef have been known to set up accounts on Myspace and Facebook.
The Twitter accounts in the characters names allow the fans to interact with the stars on and off screen. So far, the response to the new step up in technology has been positive with the story lines being discussed by characters and loyal fans. Twitter accounts for the characters will continue to grow with many other characters joining and reaching a wider audience for the Neighbours series.
Image source: Twitter Bird
Newspaper Article: Neighbours take roles to Twitter by Michael Bodey, viewed on September 7 2009
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